Why + How We Play

With play, we give ourselves the ability to adapt to change and open new ways of working, thinking, and leading. 

It’s increasingly apparent that creativity and collaboration are core skills in the workplace. And whether you’re in design, marketing, finance, legal, and beyond, everyone needs to be creative. Creative problem solving is a lifelong skill. At every stage of your career, at every level of an organisation, it’s a skill you can continue to apply.

Our workshops, coaching and events are hands-on, minds-on programs to get your creative juices flowing again, while exploring the art of spontaneity, Gamestorming and The LEGO® SERIOUS PLAY® methodology.


To find out how we do this (and to do it with us) visit our program page

Or to book a free consultation, simply fill out this form:

How Project Play was Born

This whole play business came about when our founder, Dara Simkin, decided she wanted to bring summer camp to Australia - having gone to summer camp in the US for most of her life.

For her 30th birthday she organised Camp Simkin for 40 of her friends and it was a huge hit. Soon after she developed a business model for an adult summer camp and launched Camp Kidinyou. Sadly, the camp didn't get legs and she had to pull the plug. But, with every failure there are opportunities and so back to the drawing board she went.

After researching the market and exploring the idea of play at work in other countries, taking much of her inspiration from design thinking powerhouse IDEO, Project Play was born. 

adult summer camp
adult summer camp


So what's all this play business about?

Our programs will unlock your organisations creative potential, providing powerful tools for your people to develop their creative capacities. 

“Most people think that the opposite of play is work (especially in the corporate world) but the opposite is boredom or even depression.” - Brendan Boyle, IDEO

What is Play?

"Play is an ancient, voluntary, inherently pleasurable, apparently purposeless activity or process that is undertaken for its own sake and that strengthens our muscles and our social skills, fertilizes brain activity, tempers and deepens our emotions, takes us out of time, and enables a state of balance and poise." - Dr. Stuart Brown, National Institute for Play

Other Playful Resources

Having a play mindset is the missing puzzle piece to every great discovery and invention. We've put together some of our favourite resources about play so you can learn more about the incredible benefits.