So what's all this Project Play business about?

Our programs are an environment for brains to play, which is a powerful tool for professionals to develop their creative capacities. 

“Most people think that the opposite of play is work (especially in the corporate world) but the opposite is boredom or even depression.” - Brendan Boyle, IDEO

What is Play?

"Play is an ancient, voluntary, inherently pleasurable, apparently purposeless activity or process that is undertaken for its own sake and that strengthens our muscles and our social skills, fertilizes brain activity, tempers and deepens our emotions, takes us out of time, and enables a state of balance and poise." - Dr. Stuart Brown, National Institute for Play

Other Playful Resources

Having a play mindset is the missing puzzle piece to every great discovery and invention. We've put together some of our favourite resources about play so you can learn more about the incredible benefits.